Older Adults Savor Their Independence in a Safe Setting

Hebrew SeniorLife Empowers Seniors to Live Their Best Lives

BOSTON – On a nice sunny day, Sylvia can be spotted in the gardens at Hebrew SeniorLife’s NewBridge on the Charles continuing care retirement community. For more than 10 years, Sylvia has enjoyed living here. “I relish the balance of independence and the growing community of very warm people,” she said. She added that nothing gives her greater joy than to spend a day in the gardens at NewBridge. “It’s the process I enjoy – watching things grow,” she added.

Sylvia is one of eight older adults featured in Hebrew SeniorLife’s (HSL) advertising campaign currently running in the Greater Boston market on TV, radio, local newspapers, and billboards, among other channels. As an organization that has supported the health and wellness of seniors for more than 100 years, HSL wants people to know that even a pandemic will not stop it from delivering on its mission of caring for seniors. In many ways, what HSL provides is more critical than ever, which is reflected in the campaign’s headline, “All we are for your best life. Now more than ever.”

Also seen in the ad campaign is Mel. “I have never in my life been more myself and doing things that I really enjoy,” said Mel, an independent living resident at Orchard Cove. Having moved here with his wife in March 2019, Mel fills his days writing poetry and prose, playing guitar, singing, and taking classes. He added, “I love the new people that I’ve met here and I could not be happier.”

“All our senior living communities offer seniors the benefit of enjoying their independence while being in a safe, supportive environment, even during this health care crisis,” said Kim Brooks, HSL’s Chief Operating Officer, Senior Living.

Sample Creative

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All We Are For Your Best Life

To learn more about seniors living their best lives at one of Hebrew SeniorLife’s campuses, visit allweareforyou.org.

About Hebrew SeniorLife
Hebrw SeniorLife, an affiliate of Harvard Medical School, is a national senior services leader uniquely dedicated to rethinking, researching, and redefining the possibilities of aging. Based in Boston, the nonprofit organization has provided communities and health care for seniors, research into aging, and education for geriatric care providers since 1903. For more information about Hebrew SeniorLife, visit http://www.hebrewseniorlife.org and our blog, or follow us on Facebook, Instagram, Twitter, and LinkedIn.